Results,with the receipts.
Client names stay off the page. The figures are from those programs, not a forecast.
B2B SaaS · Paid + SEO
B2B software: organic demos from 9 a month to 16
The blog had traffic. The integrations buyers asked about on calls did not have pages. Organic demo requests went from 9 a month to 16. Paid search stayed on for the terms that already cleared the cost per demo.
Ecommerce · Paid + CRO
Specialty retailer: checkout from 46% to 54%
Prospecting and branded search were one ROAS. The checkout was the leak. After the checkout changed, completion moved from 46% to 54%. Bids did not do that.
Industrial B2B · SEO + Content
Industrial supplier: 14 pages, 11 SQLs in a quarter
The site described the company. It did not answer the spec questions sales kept hearing. A cluster of 14 pages produced 11 sales-qualified leads in the quarter after those pages reached page two or better.