AI search
Be the sourcea model can cite.
When a buyer asks a model instead of a search box, the page that gets named is the one that is specific, sourced, and hard to confuse with a competitor.
9
B2B sites in the monthly check
1 quarter
Typical time to a first citation on a tracked question
The short answer
What GEO means here.
GEO is the work of making your company unambiguous to answer engines and giving them something precise to quote. It overlaps with SEO. It is not a plugin and it is not a prompt library. On 9 B2B sites we check each month, brands that were absent from a sampled set of buyer questions started showing up as a cited source on at least one tracked question within a quarter, after entity pages and proof were in place. The sample is small. We do not treat it as an industry study.
Figures are medians or ranges from Quorum engagements. They describe what we have seen on work we ran. They are not a promise of the same result.
Who it is for
Who asks for this.
B2B companies whose buyers already paste questions into ChatGPT, Perplexity, Gemini, or Google's AI overviews before they book a demo. Also specialty brands where the category language is messy and models mix them up with a larger competitor.
A poor fit is a local service business whose entire demand is the map pack. That work lives in local SEO. A poor fit is also a company with no public proof: no methodology, no numbers you can stand behind, no pages that say what you actually do.
We will not promise that a model will recommend you. Models change, and they are not a channel you buy. We can make you easier to cite and we can show you whether that is happening.
The useful overlap with SEO is the page itself. If the definition of what you do is vague on the homepage, no monitoring retainer will fix the citation. We would rather spend the first month on that sentence than on a dashboard.
What's included
What the engagement covers.
Entity hygiene
Consistent naming across the site, profiles, and structured data. A clear description of what you are and what you are not, so the model stops blending you with a similarly named company.
Answer design
Pages structured so a direct answer sits up front, with the evidence under it. Questions your sales team already hears, written as pages a model can extract without guessing.
Proof
Original explanations, methodology, and figures you are willing to publish. Third-party mentions where we can earn them. Models repeat what is already corroborated.
Monitoring
A fixed set of buyer questions, checked on a schedule, with the cited sources recorded. We track whether you appear, who else appears, and which page of yours was used.
How it runs
Clarify the entity, then the answers.
01
Question set
We pull the questions sales and success already answer. Ten to twenty of them become the monitoring list. Not a thousand vanity prompts.
02
Gap read
We run the list and record who gets cited. Usually the gap is a missing page, a vague homepage, or a competitor with a clearer definition.
03
Ship pages
Entity page, comparison pages, and answer pages. Each one leads with the answer and shows the source.
04
Recheck
Monthly pass on the same questions. If a page is not being used, we edit it or we drop the question from the scorecard.
Deliverables
What you leave with.
- A monitored question list, with the current cited sources.
- An entity brief: name, category, disambiguation, and the pages that should carry it.
- Answer pages or rewrites, ready to publish.
- Structured data recommendations where they match the content, not as a shortcut.
- A monthly citation log your team can read in ten minutes.
Timing
Timing.
Weeks 1 to 2
Question set, baseline citations, and the entity brief. You will see who the models already trust.
Weeks 3 to 8
Pages ship. Some questions move quickly when the gap was a missing definition. Others do not move at all.
Day 90
First serious read on whether the tracked questions cite you. We keep, edit, or retire each URL.
Engagement
How GEO is priced.
Ranges are typical for a senior team on a defined scope. Media spend, production, and tools are separate. A written scope sets the fee before work starts.
Baseline · $3,500 to $6,000
Question set, citation baseline, and a page plan. Enough to decide whether the gap is content or something else.
Monthly · $5,000 to $12,000 a month
Monitoring plus production. Often paired with an SEO retainer so the pages are not orphaned from the rest of the site.
Questions
Straight answers.
Is GEO different from SEO?
The overlap is large. GEO adds a monitored set of answer-engine questions, stricter entity clarity, and pages written to be quoted. If your SEO pages are already specific and sourced, part of this work is done.
Can you optimize for a specific model?
We write for clarity and corroboration, then we watch ChatGPT, Perplexity, Gemini, and Google AI overviews on the same questions. We do not have a private switch inside any of them.
Will AI traffic show up in analytics?
Some of it will, as referral traffic. A lot of it will not, because the answer is consumed inside the product. That is why the citation log exists. Do not wait for a clean session count.
Do you use AI to write the pages?
Drafting help is allowed. A human editor owns the claim, the source, and the line we will not publish. Unedited model output is how you get cited for something you do not believe.
What if we have no public data?
Then the first month is deciding what you can say in public. Invented statistics do not belong on a page you want a model to repeat. We would rather publish a narrower, true answer.
Get a citation baseline.
One conversation. A diagnostic. A plan you can kill if it is not the work.