Email that carriesthe offer.
Flows for the moments that already matter. Campaigns when there is something to say. A list you are allowed to mail.
28% to 41%
Email revenue from flows, after 90 days, ecommerce
4.5% to 7%
Welcome flow to first purchase, rebuilt programs
The short answer
What we take on.
Email marketing here starts with permission and the automated moments: welcome, browse or quote abandon, post-purchase, and the sales handoff. Campaigns come after those flows exist. On ecommerce programs, flows accounted for 28% to 41% of email-attributed revenue after the first 90 days. Welcome flows we rebuilt converted to a first purchase at 4.5% to 7%. Both are ranges across accounts, not a promise for the next one.
Figures are medians or ranges from Quorum engagements. They describe what we have seen on work we ran. They are not a promise of the same result.
Who it is for
Who it is for.
Ecommerce brands with enough orders to feed a flow. B2B teams that need nurture between the content download and the meeting. Local and hospitality brands with a list they collected properly and an offer worth sending.
A poor fit is a purchased list, a scraped list, or a request to 'just email more.' More mail to a tired list is how you land in spam and lose the domain.
If the ESP is the problem, we will say so. Most of the time the leak is the flow logic and the offer, and the tool can stay.
B2B and ecommerce do not share a definition of success. Ecommerce can close in the email. B2B usually needs a meeting, and the email's job ends when sales accepts the lead. Reporting that mixes those two will flatter the wrong program. We split them in the readout even when the same person on our side runs both.
Deliverability work is unglamorous and it comes first. Authentication, a from-name a human recognizes, and a sunset rule for contacts who have not clicked in months. None of that is a design refresh. Skipping it and asking for a prettier template is how brands blame the creative for a spam-folder problem.
What's included
The program.
List truth
Sources, consent, suppression, and sunset rules. We map where addresses come from before we design a single campaign.
Flows
The automated set that matches the business: welcome, abandon, post-purchase, replenishment, or a B2B nurture with a real stop.
Campaigns
A calendar tied to inventory, launches, or sales moments. Not a weekly newsletter because the slot exists.
Creative
Plain structure, a clear offer, and mobile that can be read. Design serves the click you want, not a brand mural.
Measurement
Revenue or pipeline per flow and per campaign. Open rate is a diagnostic for deliverability, not the goal.
How it runs
Clean the list, build the flows, then send.
01
Audit
Deliverability, consent, existing flows, and the revenue report if the ESP has one. We turn off anything that is mailing people who should be suppressed.
02
Flows
Rebuild the two or three automations that touch money. Welcome and abandon usually come first.
03
Campaigns
A short calendar with an offer and a segment. Holdout groups when the list is large enough to learn.
04
Maintain
Sunset unengaged contacts. Watch spam complaints. Edit the flow when the offer changes, not six months later.
Deliverables
Deliverables.
- An audit of flows, list sources, and deliverability basics.
- Rebuilt automations in your ESP.
- Campaign briefs and the sends we agreed to produce.
- A segmentation map: who gets what, and who is suppressed.
- Monthly revenue or pipeline readout by flow and campaign.
Timing
Timing.
Weeks 1 to 3
Audit and the first flow, usually welcome or the lead handoff. Quick wins are often suppressed contacts and a broken trigger.
Days 30 to 90
Core flows live. This is the window where the flow share of email revenue settles into the range we quote.
After day 90
Campaign rhythm and tests. New flows only when a new moment in the business exists.
Engagement
How email is priced.
Ranges are typical for a senior team on a defined scope. Tool licenses are yours. A written scope sets the fee before work starts.
Setup · $4,000 to $10,000
Audit plus the core flows. A project if you have a team to run campaigns after.
Retainer · $4,500 to $12,000 a month
Flows, campaigns, and reporting. SMS is a separate scope even when it lives in the same tool.
Industries
Email by industry.
These are the verticals where the search demand and the buying cycle are specific enough to deserve their own page.
Ecommerce
Ecommerce
Welcome, abandon, and post-purchase before the campaign calendar. The report is revenue from people who already showed intent.
SaaS
SaaS
Activation, a clean handoff to sales, and a note when usage drops. A purchased list of titles is not a pipeline.
B2B
B2B
Manufacturers, distributors, and firms that sell through a conversation. The list is permissioned. The handoff has a name on it.
Restaurants
Restaurants
Reservations, private events, and the menu that actually changed. Quiet rooms and multi-site groups do not share a cadence.
Fitness
Fitness
Trial, pack, freeze, and the member who stopped showing up. The front desk list is not ready to mail until the consent is real.
Healthcare
Healthcare
Reminders and marketing are different jobs. Marketing stays off diagnosis and treatment. This page is not legal advice.
Education
Education
Inquiries, visits, and a deadline. Fall and spring are the calendar. Accreditation language stays factual.
Real estate
Real estate
Seller nurture and buyer nurture, written so the copy does not steer. The list comes from people who asked, not from a file of homeowners.
Platforms
Platforms we run Email on.
Platform
Klaviyo
On-site events turned into a few flows, then campaigns for people those flows did not already reach.
Platform
Mailchimp
One audience, tags that mean something, and journeys short enough to finish. Not a stand-in for a full commerce stack.
Platform
HubSpot
One contact, a lifecycle sales believes, and marketing mail that does not fight the sales sequence.
Questions
Email questions.
Which ESPs do you work in?
Klaviyo, HubSpot, and Mailchimp are the ones we run most often. ActiveCampaign, Braze, and Iterable are reasonable fits and are listed for a later page rather than a thin one. We would rather go deep on the tool you have.
Do you buy or rent lists?
No. If the plan depends on a purchased list, we decline the work. Consent and a real relationship are the whole channel.
What cadence is safe?
It depends on the list and the offer. Ecommerce with new products can mail more often than a B2B list that bought one white paper. Complaint rate and unsubscribes set the ceiling, not a competitor's calendar.
Can you migrate us off a tool?
Yes, when the tool is the constraint. Migrations are a project: data, flows, and a parallel period so you do not go dark. We do not migrate for sport.
How do you treat open rates after Apple's mail privacy changes?
As a weak signal. We do not build segments on opens alone. Clicks, purchases, and pipeline stages are the segments that earn a different message.
Does this include SMS?
Only if it is scoped. SMS has a higher consent bar and its own page. Putting texts inside an email retainer without a cap is how brands annoy the list.
Get an email audit.
One conversation. A diagnostic. A plan you can kill if it is not the work.