Email platforms we run.

The tool is rarely the whole problem. It does change the build.

How to use this

Pick the stack you are staying on.

Klaviyo, Mailchimp, and HubSpot are the systems we implement most often. ActiveCampaign, Braze, and Iterable are reasonable and not yet their own pages.

SMS tools are separate, even when Klaviyo can send a text. Consent is not shared just because the profile is.

Platform
Klaviyo
On-site events turned into a few flows, then campaigns for people those flows did not already reach.
Platform
Mailchimp
One audience, tags that mean something, and journeys short enough to finish. Not a stand-in for a full commerce stack.
Platform
HubSpot
One contact, a lifecycle sales believes, and marketing mail that does not fight the sales sequence.