Industrial B2B · SEO + Content
An industrial supplier turned a brochure site into a pipeline channel.
14
Pages in the cluster
11
SQLs in a quarter
Page two
Before they were counted
Specs
Not a blog quota
The brief
An industrial supplier with a sales team and a brochure site. Organic sessions were mostly the brand name. The questions on calls were about specs, territories, and which product fit a job.
What we changed
We wrote the pages sales could send, with one job each, and stopped a monthly article quota that targeted the same queries. Internal links pointed at those pages, not at the homepage.
What held
The cluster was 14 pages. It produced 11 sales-qualified leads in the quarter after those pages started ranking on page two or better. That is one program. It is not a rate you can multiply by word count.
Want results like these?
One conversation. A diagnostic. A plan you can kill if it is not the work.