B2B SaaS · Paid + SEO
A B2B software company rebuilt paid and SEO around the demo.
9 to 16
Organic demos / month
2 qtrs
Window
Paid stayed
Not a replacement
Sales-assisted
Motion
The brief
Sales-assisted software. Paid search and a long blog were both on, and the CRM could not say which one produced a demo. Integration pages the buyers asked for did not exist.
What we changed
We split brand from non-brand in the ad account, built the integration and use-case pages, and stopped counting a newsletter signup as a demo. Comparison pages only named competitors the reps already saw in deals.
What held
Organic demo requests rose from 9 a month to 16 over two quarters. Paid stayed for the terms that already cleared cost per demo. The practice-level pipeline figure is not this company's result.
Want results like these?
One conversation. A diagnostic. A plan you can kill if it is not the work.