SEO
SEO by industry.
The query, the page, and the lead are different in a dental group and a software company. These are the verticals we wrote out.
How to use this
Pick the vertical that matches the buyer.
Not every industry deserves a page. We published the ones where the buying cycle, the compliance constraint, or the local pattern changes the work. A generic SEO pitch with the noun swapped is not a page we were willing to ship.
If your category is not here, the SEO hub still describes the engagement. The missing page means we have not written the vertical yet, not that we refuse the work.
SEO
Dental
Patients choose a practice they can reach, that takes the plan, and that looks safe. Rankings for a bare 'dentist' query are not the job.
SEO
Law firms
Practice area, city, and a form a person can finish on a phone. Rankings that do not become consultations are a cost.
SEO
HVAC
The search is seasonal, urgent, and local. The page has to say what you fix, where you drive, and how fast someone answers.
SEO
Real estate
Portals will keep the listing click. Your site has to win the neighborhood, the agent, and the question the portal does not answer.
SEO
Ecommerce
The blog is not the store. Rankings have to land on a URL that can take the order.
SEO
SaaS
Integration pages, comparisons, and use-case pages that a sales-assisted motion can actually use.
SEO
Med spas
Treatment, city, and a booking path. Not a page of borrowed before-and-after photos.
SEO
Healthcare
Provider, location, and service line. The homepage is not a substitute for the doctor a patient is trying to book.