Web design · Law firms
A law firm sitethat can take the call.
Practice area, a real office, and a way to reach a person from a phone. The founding story can wait.
The short answer
What the site is for.
People arrive after a specific event: a charge, a crash, a letter, a filing. The site has to route that person to the right practice, on a phone, without a stock gavel in the header and without a form that reads like a deposition. Ethics rules on advertising sit above any layout preference. Speed matters because a lot of these calls are not made from a desk.
Buying cycle
Urgent matters and slow ones do not share a tempo.
Injury and criminal calls are often the same day, from a parking lot or a hallway. The person is not comparing firm histories. Estate and business matters that are not an emergency will read longer, and they still have to finish on a phone. A template that opens with the founding year fails both.
Each revenue practice needs a URL. Tabs on one page make the visitor hunt, and they give a campaign nothing honest to land on. Practices that are not real revenue stay off the navigation.
Constraints
Ethics, intake, and the phone.
Bar rules on advertising, testimonials, and specialization vary by state. We do not write 'the best' or 'expert' unless the lawyer has a designation they are allowed to use. We do not invent verdicts or a count of cases won. If a public result goes on the site, a partner approves the exact words.
Intake is a short form: matter type, phone, venue, and a few lines. It is not a request for records or a narrative of injuries. The confirmation says a person received it. It is not legal advice. If no one answers at night, the page says when someone will.
- Call button in the header on practices where the call is the product.
- Office pages only for addresses where a lawyer sits.
- Language pages only when someone at the firm can take that call.
- No stock gavel, marble courthouse, or scales presented as the firm's identity.
- No chatbot that answers legal questions in the firm's voice.
Channels and KPIs
Intakes that match a practice.
We watch completed intakes and call taps by practice area, and we split mobile from desktop. A homepage full of branded traffic can look healthy while the injury template never rings. After-hours attempts matter, because that is when a lot of the demand shows up.
- Call taps from the header, not a footer link nobody reaches.
- Form completion rate on the short intake, by practice.
- Which office the person asked for, when you have more than one.
- Time to first human response, if the firm will share it. The site cannot invent that number.
Mistakes
The gavel theme.
Firms buy a theme that could belong to any practice in any city, then wonder why the form is long and the phone number is below the fold. The second failure is a county page, swapped from a template, for a venue where no lawyer is admitted.
- No guaranteed-result language in the hero, the footer, or a badge.
- No attorney bio that omits bar admissions and the office.
- No video background that pushes the call button off the first screen of a phone.
- No form that requires a full narrative before a person can ask for a call back.
Example engagement
A plaintiff firm with two offices.
Plaintiff firm, two offices. The site was a purchased theme: a marble header, a gavel mark, and every practice area as a tab on one URL. Intake asked for a long narrative before it asked for a phone number. On a phone, the call link sat in the footer.
We built a practice-area template, office pages only for the two addresses where lawyers sit, and a short intake. Injury templates put the call in the header. A partner approved every sentence that could be read as a result. Most of those sentences stayed off the site. The delay we see is that approval, not the layout.
2
Offices where a lawyer sits
Call
Header action on urgent practices
The example uses anonymized results from a Quorum engagement. It is one account, not a benchmark you should budget against.
Questions
Law firms questions.
Will a redesign hurt our rankings?
It can, if URLs change and nothing redirects, or if practice pages get folded into one URL. A redirect map and a keep-or-cut list are part of the project. Rankings are not something the design file can promise.
Do you write the legal copy?
We draft pages for a named reviewer at the firm. Nothing that could be read as advice or as a result publishes without that review. We would rather ship a shorter page than an unreviewed one.
Should every lawyer have a page?
If they see clients and you want their name to be findable, yes. The page names the office, the bar admissions, and the matters they handle. A hobby list with no office is not a landing page.
Can the chat widget qualify people?
A chat box that gives legal-sounding answers is a risk, not a convenience. If you want a way to start intake after hours, use the short form and say when a person will reply.
What about pages in another language?
Only when someone at the firm can take the call and read the page. A translated template with no speaker behind it creates intakes you cannot serve.
How fast can the site go live?
When the practices, the offices, and the reviewer are named, a marketing site most often ships in 8 to 12 weeks. A firm that wants every old post migrated, and has not decided which practices matter, takes longer for reasons that are not the build.
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