Paid Media
Ad platforms we operate.
Each platform has a different way to waste money. These pages name it.
How to use this
Pick the stack you are staying on.
Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, and Performance Max are in market. TikTok and Amazon are real channels and are not pages yet. We would rather omit them than publish a stub.
Industry context (what the lead is worth) lives on the industry index. Start there if the question is the offer, and here if the question is the auction.
Platform
Google Ads
Query control, conversion actions that match the sale, and brand kept out of the non-brand story.
Platform
Microsoft Ads
The Google structure is a draft. Queries, bids, and the syndicated network get a decision before the budget is trusted.
Platform
Meta ads
Creative, a prospecting set you can turn off, and retargeting that is not allowed to rescue the report.
Platform
LinkedIn ads
A defined buyer, a lead sales will accept, and a budget that assumes the click is expensive.
Platform
YouTube ads
A first few seconds that state the offer, a frequency cap, and no credit stolen from brand search.
Platform
Performance Max
Asset groups, a feed that matches the site, and brand queries that are not allowed to disguise the products.