AI Search Optimization

The way people search is changing faster than at any point in the last two decades. AI assistants and generative search engines now answer questions directly — and the brands that get cited in those answers win the click, the trust, and the sale. Traditional SEO gets you into the index. AI Search Optimisation gets you into the answer.

What Is AI Search Optimisation?

Also known as Generative Engine Optimisation (GEO), AI Search Optimisation is the practice of structuring your content, authority signals, and entity data so that large language models and AI-powered search engines surface your brand when users ask relevant questions. It's the evolution of SEO — and it requires a fundamentally different playbook.

Entity & Knowledge Graph Optimisation

AI models build their understanding of the world through entities — people, organisations, products, and concepts. We establish and strengthen your brand's entity in the knowledge graph through structured data, Wikipedia and Wikidata presence, authoritative citations, and consistent name-address-phone signals. When AI systems know who you are, they recommend you.

Answer-Optimised Content

AI search engines favour content that directly and comprehensively answers questions. We audit your existing content against the conversational queries your customers are using and reformat or create content in the structures — FAQs, definitions, comparisons, how-tos — that LLMs extract and cite. Every piece is built to be the best answer in the room.

Citation & Authority Building

LLMs weight their recommendations towards brands that are widely cited by trusted sources. We run targeted digital PR campaigns to place your brand in the publications, forums, and review platforms that AI models treat as ground truth — building the citation footprint that turns you from an unknown into a recommended choice.

AI Visibility Monitoring

You can't manage what you can't measure. We track your brand's appearance and sentiment across ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging AI search platforms — giving you a clear picture of where you're winning and where competitors are taking citations that should be yours.